LOVE OR HATE: INSTAGRAM YOGA CHALLENGE

 

I’m participating in a yoga challenge on Instagram. Two popular yoginis from my South Florida area host a pose-a-day each month; challenging their followers to snap a photo or video themselves and tag their photo with their their sponsor, yoga clothier Alo Yoga (@aloyoga); to win weekly prizes of $250.00 gift certificates.

Alo gains exposure for their brand because these yoginis Kino MacGregor (@kinoyoga) and Kerri Verna (@beachyogagirl) have 1.2 million followers between them. Like it or not, Brand Ambassadorship seems to be the new business model to sell yoga clothing or jewelry.

It’s been fun and engaging for me, but by the third week, I noticed that Alo’s weekly winners all look as model perfect, thin, and uber-flexible as their brand ambassadors. I was also surprised at the difficulty level. I expected more modifications. I’ve been practicing for 14 years consistently and I’m still not comfortable with even trying unsupported headstand. This is where Western Yoga meets social media and it’s a little bit crazy and awesome all at once.

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