Annie Withey started Annie’s with a one mission: to create tasty organic food that wouldn’t break your bank. With her partner Andrew Martin, they launched the company in 1989 and are known for providing people with healthy and delicious macaroni and cheese. Almost 30 years later, Annie’s has emerged as a clear leader in affordable, natural, organic, comfort foods.
The start of Annie’s
During the 1990s, Annie’s got their start by selling their homemade mac and cheese to independently owned natural food shops and regional supermarkets in the New England area. Slowly but surely, the buzz around Annie’s food grew as they amassed a large following by word of mouth.
The rise of Annie’s
Annie’s customers were so passionate, they collectively bought a small minority share of the company in the mid-90s. That influx of cash directly from their fans enabled Annie’s to increase production.
Absolute accessibility with her customers was a high priority, so she wrote tiny manifestos and placed them on the back of each box along with her phone number, encouraging them to connect with her. Although her number may no longer be printed, Annie still writes the letters printed on the back of the box and responds to some user correspondence.
Annie Withey remains the company’s corporate conscience and currently lives on her farm in Connecticut with her family, where she grows organic vegetables for her local farmer’s market and food co-op.