Beautycounter is a U.S.-based cosmetics company whose mission is to bring safer products into the market. Beautycounter is committed to a health and safety standard that goes well beyond what’s required by the U.S. & European safety laws by banning the use of more than 1,500 questionable or harmful chemicals. Founder Gregg (female) Renfrew founded the company with the intention to create products that could perform equal to any other high-end conventional beauty or make-up product in the market while staying true to their safety standards.
Beautycounter’s name is a play on words in that their philosophy, transparency & rigorous ingredient testing & screening for safety runs ‘counter’ to industry standards. I love that. Beautycounter is also organized as a B-corporation. B Corporations are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.